Case study / 08
Yoder Smokers
01 / The challenge
Turn a substantial piece of live-fire equipment into a fast, premium reveal made for vertical viewing.
02 / The response
FX Web Media shaped the cinematography, edit and sound into a social-first product film that makes the smoker feel engineered, powerful and unmistakably premium.
03 / Delivery
Strategy into execution.
Scope
Creative direction
Cinematography
Vertical edit
Color
Sound design
Social cutdowns
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